Posts

Showing posts from March, 2019

Token Development: why you should have one

Image
Crypto economics matter. In 2018, this giant economy had a market cap of 800 billion dollars and it seems like it won’t stop growing. But why developing a token can be important for your business? Well, with the right strategy a token can be a fundamental part of an enterprise ecosystem, helping to make the brand more popular and even valuable. Is very usual to see apps that offer some kind of coin or points for users when they do some purchase ou any type of transaction, right? Usually, these points or coins can be used as a form of discount and, once the payment is done, there is no more “bonus”. Although is a great way of incentive users to buy or use the app, it doesn’t offer any benefit for them to keep these coins. But if you convert the coins into a token, that can be tradable at some point, is easier to encourage people to hold in into the app and increase its value and, as a consequence, increase your brand value. Building your own token is also a great opportunity

How to launch an initial coin offering?

Image
A few key points for a successful ICO launch: An Initial Coin Offering is a swift way to raise funds for a company by issuing their digital tokens to investors. The investors in return pay through cryptocurrencies or fiat currencies. As the coin circulates more, its value increases and therefore can be traded for profit. There are certain things to consider before taking the step towards launching an ICO. The following are some of them: Do you need the ICO? An ICO is launched when there is an actual need for it. You should have a clear understanding of the market and ensure that you provide solutions to existing problems. Your concept should be innovative enough to attract investors. Unless your project is worth investing in, no one will see the value of it. You should keep in mind that there are thousands of ICOs out there and yours should definitely stand out in order to be a success. What are the legal aspects? Blockchain and cryptocurrency-related activities ar