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Token Development: why you should have one

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Crypto economics matter. In 2018, this giant economy had a market cap of 800 billion dollars and it seems like it won’t stop growing. But why developing a token can be important for your business? Well, with the right strategy a token can be a fundamental part of an enterprise ecosystem, helping to make the brand more popular and even valuable. Is very usual to see apps that offer some kind of coin or points for users when they do some purchase ou any type of transaction, right? Usually, these points or coins can be used as a form of discount and, once the payment is done, there is no more “bonus”. Although is a great way of incentive users to buy or use the app, it doesn’t offer any benefit for them to keep these coins. But if you convert the coins into a token, that can be tradable at some point, is easier to encourage people to hold in into the app and increase its value and, as a consequence, increase your brand value. Building your own token is also a great opportunity
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How to launch an initial coin offering?

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A few key points for a successful ICO launch: An Initial Coin Offering is a swift way to raise funds for a company by issuing their digital tokens to investors. The investors in return pay through cryptocurrencies or fiat currencies. As the coin circulates more, its value increases and therefore can be traded for profit. There are certain things to consider before taking the step towards launching an ICO. The following are some of them: Do you need the ICO? An ICO is launched when there is an actual need for it. You should have a clear understanding of the market and ensure that you provide solutions to existing problems. Your concept should be innovative enough to attract investors. Unless your project is worth investing in, no one will see the value of it. You should keep in mind that there are thousands of ICOs out there and yours should definitely stand out in order to be a success. What are the legal aspects? Blockchain and cryptocurrency-related activities ar
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Understanding Token Sale Structure of Your ICO

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A key factor that determines the success of your ICO is transparency. One of the factors that illustrate transparency is establishing the details of the token utility and Crypto economics. The next step towards upkeeping this transparency is fixing everything that needs to be regarding the announcement before they go public. It should be remembered that any change that happened after going public might result in credibility being lost. ICO-launches are happening left, right and center. they might have varying intensity of complications that might arise out of distribution and jurisdiction. At this juncture, it is important for you to define your token sale model. What is a token sale model? The token sale model defines the ways in which your token will translate into other utility or security by fixing the math and logic that will rule the transactions. There are various models of token sale. Uncapped Fixed Rate: In this model, the ratio of exchange is fixed. The
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Difference between ICO and Security Token

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Initial Coin Offerings and Security Token Offerings are the duo of most major manifestations of the blockchain. Both these ‘offerings’ are meant to raise funds for startups. The last few months of 2017 and the first few of 2018 saw an unprecedented surge in ICOs, and it plummeted to its nadir very soon. What was the reason behind it, and what was the passive contribution this nosediving of ICOs made towards the rise of STOs to prominence? Above everything, what is the stark difference between these two that made one triumph over the other!? Let’s discuss all of those in the oncoming lines! Initial Coin Offerings ICOs, on the surface, might seem like yet another way to raise money, but ICOs aren’t based on solid assets. This has rendered ICOs being quite unregulated and this has paved way for a lot of scams to take place. ICOs might not entitle the investor to any securities or equity in the company, but rather an intangible privilege that might not essentially translate
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How ICO Works?

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In the last two years, ICOs were the talk of the town. The crowdfunding blockchain-based way of raising funds for a project emerged as an alternative for companies and startups to make public offerings. The method has been very helpful to incentivize innovation and offers new blockchain based solutions that can change our day-to-day lives. As we mentioned, ICOs are just like a crowdfunding. They raise funds by getting money from investors that, in return, get tokens that will become valuable in a mid or long-term. But how an ICO works? Well, these are four pivotal steps to an ICO launching: Pre-Announcement : Build a buzz and a community before launching the ICO is very important to make the target audience aware of the project. This is an initial part of the marketing strategy, putting the word out there about your offering while the white paper and other more technical content are being produced. Offering : The final version of the white paper is ready, all the terms of
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